We are offering various types of videography services along with Editing as well.

​

1. Educational Videos

​

Educational videos are excellent examples of teaching and learning concepts. As video uses the primary senses of sight and sound, using video in education allows concepts to be taught more easily and be retained better than reading off a page! This is thanks to the models of ‘multi-modal learning’ and ‘dual-coding theory’, which have shown that communicating with visuals and sound simultaneously will greatly increase comprehension and retention of new ideas.

​

And with the ability to show a concept though the use of editing shot of an in the field demonstration allows the viewer to truly understand the concepts being shown and discussed.

​

Educational videos go beyond merely informing the viewer – these videos go deeper into the ‘why’ such and such is important, in addition to just the ‘what’. As an example, an educational video on learning how to SCUBA dive will explain the reason why you must not hold your breath as you ascend to the surface, rather than just stating ‘don’t hold you breath’ without explanation. This ‘why’ is critical, as it delivers real understanding for the audience. The beauty of educational videos is how they can easily share complex ideas – and ‘educate’ learners properly, with comprehension even often able to bypass language barriers.

​

Examples of Educational Videos

​

Remote Online Classroom Instruction
Online Courses with Video Lessons (MooC)
How-To Training Videos
Student ‘Show and Tell’ Videos
Webinar Informational Videos
Video Lesson Series
Animated Explainer Videos

 

​

2. Promotional Videos

​

Promotional videos have become exceptionally popular with the convenience of fast wireless Internet, powerful mobile devices and businesses realizing that they can afford and use video with their marketing. These style of videos have adapted quickly to the habits of the modern viewer; short length videos, relevant information, engaging style and available where the viewer will be interested in viewing, and then ideally sharing the video with their social networks!

​

A critical distinction is that promotional videos are not advertisements like we would see on TV commercial breaks. With a promotional video, the choice to watch is with the viewer. The person is interested to see if the video will offer a solution to their problem and presses play. The promotional videos marketing therefore to suggest value up front. And if it doesn’t, the viewer can choose to stop viewing at any time, unlike TV or online video ads, which intrusively play without the viewer having control.

 

Promotional videos differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action. With the art of persuasion and rapport, similar to an experienced salesperson, a viewer will ideally feel that the video offered value – and it’s their choice if they respond to the call to action. Taking action: a social like or share, or a purchase, are all common goals for promotional video marketers.

​

Examples of Promotional Videos:

Talking-head Videos
Corporate Videos
Testimonial Videos
Presentation Videos
Explainer Videos
Human Resources Videos
Unboxing Videos
Product Demonstration Videos
Real Estate Tour Videos
Event Videos
Presentation Videos
Keynote Slideshow Presentation Videos
Advertising Videos
Comparison Videos
Giveaway Videos
Product Review Videos
Announcement Videos
Destination Videos

3. Informational Videos

 

These are the most simplistic types of videos – cut and dry information delivered as succinctly as possible. Think of a news host delivering current news, with a quick story sound bite and moving on to the next story in rapid succession. These videos give the ‘what’ on a topic, but don’t go much deeper, so the ‘why’ is often left largely unexplored (as good educational or promotional video would show).

 

Journalism is a good example of purely informational video. News and information videos give you the sounds and sights of the news events as if you were right there on location. No need to imagine what might be going on… You can see it and hear it for yourself. With all smartphones having a HD or 4K camera with video capabilities, news gathering is now in the hands of common people. Instead of a Television station with a producer and camera operator and interviewer, a single person can record and upload or stream live-video from most anywhere, anytime.

 

Examples of Informational Videos:

Television Newscasts
Interview Question & Answer Videos
Streaming Video Online News Websites
Socially-Shared News Snippets (Facebook, Twitter, etc)
Public Service Announcments (PSAs)

4. Documentary Films (and Videos)

 

The definition of a documentary film is “nonfictional motion picture intended to document some aspect of reality, primarily for the purposes of instruction, education, or maintaining a historical record.” (Wikipedia). Bear in mind, most documentaries are mostly shot digitally now, rather than on celluloid film, but the word “film” is a throwback to the genre, not the medium, which is fine.

 

Documentaries are typically a mix of entertainment and information dispensing, and very popular. There are three main types of documentaries; observational (or Cinéma vérité) mainly without any narration moving the process forward, participatory, such as famous director ‘Michael Moore’ as a character taking part in the events as we watch, and expository, with the narrator chiefly explaining and the events as we watch. There are more genres of documentaries are well.

 

Examples of Documentary Genres:

Poetic documentaries
Observational documentaries
Reflexive documentaries
Performative documentaries
Expository documentaries
Participatory documentaries

 

5. Entertainment Videos

 

Entertaining videos simply for entertainment’s sake. The sky is the limit here, and many of the prior examples of video can fall under entertainment as well, so it’s not a hard and fast category. Entertaining videos can vary in scope, genre and purpose. Videos on Netflix, online movies, YouTube video stars, video clips, and more all fall under the scope of entertainment.

 

Examples of Entertainment Videos:

Music Videos
Travel Videos
Automotive Enthusiast Videos
Wedding Videos
Comedy Shows
YouTube Channel Stars
Reality Shows
Movies (Hollywood, etc)
Episodic-Drama Shows
Streaming Services (Netflix, Amazon Prime, HULU, etc)
Solid Media (DVD and Blu-Ray)
 

While each video style has a degree partiality on the featured issue, it’s specifically the promotional video that follows a specific formula to persuade the viewer to take action at the end. The entire purpose of the promotional video is to persuade a change in opinion or behavior on part of the viewer, whereas informational and educational videos are more passive.